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Zanad is a leading animation studio based in Cairo, creating animations that inspire and engage audiences around the world.

  • Entertainment & Media
  • Professional Services
  • Branding & Visual Identity
  • Interaction Design & Development

Project details

Starting Point

Zanad is an animation studio based in Cairo, with a mission to create animations that inspire and engage audiences around the world. The studio had been moving pixels for several years but had yet to establish a clear brand identity that accurately reflected its vision and capabilities.

They approached us to help them develop a brand strategy, visual identity, and website that would help them stand out in a crowded and competitive industry.

Solution & Impact

Zanad had a clear vision but no brand to match it. The studio needed an identity that could speak to creative agencies, media companies, and entertainment brands, and a digital presence strong enough to compete. We developed a comprehensive brand strategy built on the studio's strengths, paired with a bold visual identity that contrasted with the kaleidoscope of work it produces.

The website, built on a headless CMS with React JS, was tailor-made to be a strong expression of those brand principles.

The launch had an immediate impact. Zanad gained significant traction nationally and internationally, with strong growth in website traffic and time spent exploring the portfolio.

Credits

Brand Strategy

João Martins, Nada Ayoub

Creative Direction & Design

João Simões

Interaction Design

João Sousa, João Martins

Development

Nuno Lemos, Miguel Miranda

Copywriting

Nada Ayoub