Amadora BD is the most important festival in Portugal dedicated to Comic Books, Illustration and Graphic Novels.

November is a special month for the city of Amadora, in the center of Portugal. Since 1989, the city hall organizes the most important Comic Books festival in the country. We were part of the team of producers, art-directors, curators, critics, artists and set-designers, tasked with creating a visual concept for the 2017’s edition.

Working with the illustrations of 40 important historic figures from the city, with the illustrator Nuno Saraiva’s immediately recognisable style, we created a graphic system that explored text in broken compositions, with three color variations.

The festival preparation is fast-paced, with countless materials being designed and produced daily. Our graphic concept had to be adapted seamlessly to all communication pieces, from giant billboards to the venue signage and merchandising.

The Festival's edition was very well received by the public. The combination of recognizable illustrated personalities with bold typographic elements drew the attention, marking a very successful event.