© Pedro Pina
© Pedro Pina

CAM in MotionModern Art Centre - Calouste Gulbenkian Foundation


ScopeVisual Identity, Graphic Design
ClientCalouste Gulbenkian Foundation
www.gulbenkian.pt/cam/

CAM is an art and culture centre with a collection of contemporary and modern art which includes the largest representation of Portuguese artists to date. Closed for a major restoration and expansion project, CAM continues his efforts to present art, now beyond the walls of the Foundation.


© Pedro Pina
© Pedro Pina
© Pedro Pina

CAM in Motion is an outdoor programme featuring works from the Collection and site-specific interventions by selected artists, from interventions on trains to projects created in situ for shipping containers installed in different sites across the city.



© Nikolai Nekh

© Nikolai Nekh
© Pedro Pina
© Nikolai Nekh
© Nikolai Nekh

The briefing required an visual identity that translates the idea of opening CAM to new social and geographic representations of the city.


© Pedro Pina

© Pedro Pina
© Nikolai Nekh
© Pedro Pina

Like a compass, a major neon orange arrow pops on the grey backgrounds to underline a strong, industrial tone and a sense of motion, even on print mediums. A dynamic typographic grid emphasises not only the sense of movement, but also a mechanical feeling that relates to the urban and sub-urban spread of the project.


© Pedro Pina

© Pedro Pina
© Pedro Pina




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