CAM in MotionModern Art Centre - Calouste Gulbenkian Foundation
CAM is an art and culture centre with a collection of contemporary and modern art which includes the largest representation of Portuguese artists to date. Closed for a major restoration and expansion project, CAM continues his efforts to present art, now beyond the walls of the Foundation.
CAM in Motion is an outdoor programme featuring works from the Collection and site-specific interventions by selected artists, from interventions on trains to projects created in situ for shipping containers installed in different sites across the city.
The briefing required an visual identity that translates the idea of opening CAM to new social and geographic representations of the city.
Like a compass, a major neon orange arrow pops on the grey backgrounds to underline a strong, industrial tone and a sense of motion, even on print mediums. A dynamic typographic grid emphasises not only the sense of movement, but also a mechanical feeling that relates to the urban and sub-urban spread of the project.