PARTE Portugal Art Encounters is contemporary art festival in Portugal, connecting local institutions and artists with global audiences.

PARTE – Portugal Art Encounters is an initiative that aims to promote the internationalisation of contemporary art in Portugal.

The program consists a series of events, from Art Gallery circuits to conferences and performances. Our task was to create a brand that effectively communicates PARTE's values and aspirations while also resonating with its target audience.

We ran a series of workshops with PARTE’s founding team, did market and visual research that served as the foundation for a bold brand strategy. Our challenge was to create a visual identity that was both bold, appealing to art enthusiasts, and open to represent all the Portuguese art institutions and artists.

Our approach was to create a bold and distinctive visual system with a logo design, and visual guidelines that would capture the essence of PARTE's mission. We developed a brand strategy that focused on the program's goal of promoting the internationalization of contemporary art in Portugal. The visual identity we created for PARTE plays with a strong typographic system, mesmerising motion and stark contrast.

We developed a website using a headless CMS and React JS that allowed for scalability and performance, ensuring that the website was responsive and mobile-friendly. The website's design was modern and visually appealing, with clear calls to action that encouraged visitors to explore the program further.