Fairly NormalSlow Fashion eCommerce

Fairly Normal was born as a high-quality men’s wear brand exploring the balance between the classical and the contemporary. The brand was brave enough to launch as a full online shop during the COVID-19 pandemic. Initially a digital brand, that positioning called for a seamless and remarkable shopping experience.

As shoppers, we crave to experience the products as close as possible to the in-person touch. So beautiful photography is highly important as a window into the real products.

Animation and page transitions also shape the shopping experience. With clean layouts, sharp type and motion that's surprising yet meaningful, we've built an eCommerce experience that complements the Fairly Normal brand.