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José Saramago Foundation celebrated its most important milestone with a new digital presence and visual identity designed to carry the writer's legacy into a new era.

  • Non-Profit
  • Art & Culture
  • Publishing
  • Branding & Visual Identity
  • Interaction Design & Development

Project details

Starting Point

November 16, 2022 marked the centenary of nobel prize winner José Saramago. For this celebration, Fundação José Saramago needed to rethink its online presence and visual identity, creating space for the dissemination of the full programme associated with the centenary.

Solution & Impact

The centenary was an opportunity to reimagine the foundation's online presence. We designed the entire digital experience in the image of Saramago: a certain irreverence, without fear of connecting light to shadow, the poetic and the political.

We developed an integrated ecommerce store alongside the editorial and archival content, creating a platform that serves both the institution's cultural mission and its practical needs. The typographic choices, the layout rhythms and the interaction design all reflect a writer who understood that form and content are never separate.

The result is a digital home worthy of one of Portugal's most important literary legacies.

Credits

Creative Direction

João Sousa

Interaction Design

João Martins, João Sousa

Development

Giorgia Bagnasco, Marcelo Soares