East Side Radio is an online radio streaming out of Lisbon's East Side, broadcasting live.

ESR, short for East Side Radio, is an online radio streaming platform out of Lisbon’s East Side. It’s a hub that connects veteran and newcomer producers and DJs with music enthusiasts from everywhere. Emissions are live-streamed from a booth located inside Duro de Matar, the best Mexican taquerias in town. Couldn't get much cooler than this!

As a second-generation Visual Identity, this Branding follows our first collaboration with André Granada and Tiago Pinto. Back in 2019, we designed the first version of ESR's logo, several posters and posts, as well as a spin-off logo for their talent agency, Ill-Pitched.

Knobs, clicks, switches, toggles, digital and analog. ESR brand's creative direction took inspiration from micro hardware elements, on/off movements that immediately relate to DJing and sound mixing. The black and white aesthetic, with its minimal expressiveness, is designed to absorb the plurality and broad style range of ESR's content and artists. It's also urban, straight-forward and timeless. The grid-like layouts are a nod to modular synths, creating the rules for endless compositions.

The Visual Identity has proven to be a solid framework that withstands time and aesthetic diversity. While designers, artists, and friends have contributed on online and merch materials, the visual identity's consistency is assured through typography and the ESR logo.