Yasmina Makram is a leading interior architecture and design studio in Cairo, blending inspirations from the city's history with contemporary luxury.

Yasmina Makram is a leading interior architecture and design studio in Cairo. Their work blends a combination of inspirations, from Cairo's history to Italian design. After 5 years of activity, the studio needed a brand restructuring to connect with its niche audience.

Their international audience is demanding, looking for exquisite taste, quality and fresh ideas. The studio needed to elevate its perception into a premium heritage brand.

Brand strategy was the foundation. We repositioned Yasmina Makram as a premium heritage brand, one that could speak confidently to an international audience demanding luxury, quality and singular vision.

The visual identity was built around a monogram inspired by both the precision of architecture and the lineage of Egyptian design. Timeless in its reference points, contemporary in its execution.

For the digital experience, we built an immersive website using the Next.js framework. The web shop connects to Shopify via API, creating a fully custom shopping experience unconstrained by off-the-shelf themes. The result is a digital presence as thoughtful as the studio's own work.