ZanadBranding for an Animation Production Studio

ScopeStrategy, Branding, Graphic Design, UI/UX & Development

Zanad is an animation studio based in Cairo, with a mission to create animations that inspire and engage audiences around the world. The studio had been moving pixels for several years but had yet to establish a clear brand identity that accurately reflected its vision and capabilities. They approached us to help them develop a brand strategy, visual identity, and website that would help them stand out in a crowded and competitive industry.

Zanad's lack of a cohesive brand strategy and visual identity was limiting its growth potential and hampering its ability to attract new clients. The studio needed a brand identity that accurately reflected its vision and capabilities while appealing to its target audience of creative agencies, media companies, and entertainment brands.

We began by conducting an in-depth analysis of Zanad's brand values, vision, and objectives. This information was used to develop a comprehensive brand strategy that focused on the studio's strengths and unique selling points. We then created a bold and adult visual identity that contrasted with a kaleidoscope of visuals.

We developed a website using a headless CMS and React JS that allowed for scalability and performance, ensuring that the website was responsive and mobile-friendly. The website was tailor-made, designed  to be a strong expression of the brand’s principles.

Our work on Zanad's brand strategy and visual identity had an amazing reaction from the studio’s followers, with the studio gaining significant traction both nationally and internationally. The website has been instrumental in promoting Zanad and increasing its visibility, and we have received positive feedback from users on its delightful interactions.

Since the launch of the new brand strategy and website, Zanad has seen a significant increase in website traffic, with users spending more time on the site and exploring the studio's portfolio and services. The new visual identity has played an instrumental role in repositioning the brand and making it a reflection of the studio’s core values and of the quality of its work.

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